The sheer volume of information available puts a lot of pressure on the speed of communication. Creative content must be understood instantly, otherwise there is no traction. The paradox of this output is that it must be familiar and uncomplicated, but also astonishing and new.
But an unbounded information landscape is not an unalloyed good. Because social media does not favor accuracy or balance or diversity. It favors clicks. The more engaging and enraging the content, the more clicks it receives.