what is Social Media doing to us?

A personality sketch of the marginal user

Here’s what I’ve been able to piece together about the marginal user. Let’s call him Marl. The first thing you need to know about Marl is that he has the attention span of a goldfish on acid. Once Marl opens your app, you have about 1.3 seconds to catch his attention with a shiny image or triggering... See more

If the early internet was serving beer and wine that brought people together, today’s internet is dealing crack and fentanyl that tears people apart. The consumer isn’t winning when they are addicted to a product that makes them unhappy, and when they are spending hours each day using products they would pay money to make disappear.

First, be clear about your intentions. For myself, I want to maximize learning and improving myself, and minimize “zombie entertainment”. This is when we’re caught in a pattern of consuming from a firehose feed for entertainment, without intentionality. It’s a fake flow state: time passes quickly and the world fades away, but there’s no cognitive... See more

In the 2010s many of our public spaces started to be molded, physically and literally, by the market advantage of luring patrons looking for highly Instagrammable shots. Businesses that once paid large sums of money to have photographs taken for advertisements that cost even more to run now had access to an army of free labor, taking pictures for... See more

Modern ‘Social Apps’ look more and more like consumable fashion vs. enduring networks…. It isn’t just downloads, engagement alone is no longer enough.