Here’s what I’ve been able to piece together about the marginal user. Let’s call him Marl. The first thing you need to know about Marl is that he has the attention span of a goldfish on acid. Once Marl opens your app, you have about 1.3 seconds to catch his attention with a shiny image or triggering... See more
The question of whether there’s space for unresolved thoughts online is really a question of whether there’s space for most people.
Most of us neither think in Tweet-sized bites nor find it natural to share thoughts with everyone we know. Yet, on the internet, posting usually means exactly that: sharing Tweet-sized bites with everyone you know. So... See more
The sheer volume of information available puts a lot of pressure on the speed of communication. Creative content must be understood instantly, otherwise there is no traction. The paradox of this output is that it must be familiar and uncomplicated, but also astonishing and new.