The sheer volume of information available puts a lot of pressure on the speed of communication. Creative content must be understood instantly, otherwise there is no traction. The paradox of this output is that it must be familiar and uncomplicated, but also astonishing and new.
the internet era of culture is a contest between the old model of top-down elite tastemakers telling you what's good and the new numbers-driven viral creator ecosystem in which algorithmic feeds tell you what you like
Social media gives us addictive routine; constantly checking our phones, mindlessly scrolling, endlessly searching for new stimulation. In this way, it keeps us trapped in profane time. Endless cycles without much substance, a timelessness that isn’t full, but empty. Look up from a social media feed and you may have lost half an hour, but that half... See more
algorithms should serve our vibes, not dictate them
In all the clamour over ‘the virtual’ and ‘the digital’, we tend to forget that social media is more about the social than the media - it’s about people coming together and what people think about us and what we think of ourselves because of that.