what is Social Media doing to us?

the internet is the greatest device for opening up the world ever devised. It is democratising and enabling. But that assumes its users draw on it to aid System 2 thinking. Plainly, there are times when we use it to inform key decisions – to find out about an illness, to research a holiday, to track a scientific breakthrough. But in the main the... See more

The illusion persists because there’s so much money in it. Back in 2016, Ben Thompson wrote that Google’s AI efforts were at odds with its business model: “If a user doesn’t have to choose from search results, said user also doesn’t have the opportunity to click an ad, thus choosing the winner of the competition Google created between its... See more

Something I’ve noticed, however, is that exclusively using TikTok doesn’t mean I’m only exposed to TikTok-specific trends and culture. In fact, many of the dust-ups from other platforms still make their way onto my For You page. Rather than a standalone platform, as it was in its early days, TikTok has become the ocean into which—and out of

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I do think that social media is largely a trap... for users and for brands. It’s purposely built to create insecurity and false proxies, metrics that get people to work for free to support the business model of the social media companies, as opposed to their own goals.

When Wendy’s or Oreo cookies pulls some sort of stunt on a social media platform,... See more

Even the guy who invented the infinite scroll later regretted it. These interfaces are not designed to help you—swiping and scrolling are rarely the best ways to do anything. They aren’t designed to solve your problem, but actually aim to prevent closure, and create an illusion that there are still infinite choices available to you.