what is Social Media doing to us?

I have often heard it said of social media: ‘when you cannot see the product being advertised, it’s because you are the product.’

Our preferences and opinions become part of the programme, encouraging certain types of thoughts and behaviours in others. The ‘like’ button is integral to the function of social platforms and yet what purpose does it

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You’re distracted by your potential distribution.

It is alleged that social media fuels polarization, exploits human weaknesses and insecurities, and creates echo chambers where everyone gets their own slice of reality, eroding the public sphere and the understanding of common facts. And, worse still, this is all done intentionally in a relentless pursuit of profit.