Never before in history have so many people been under the gaze of so many strangers. Humans evolved in small groups, defined by kinship: those we knew, knew us. And our imaginative capabilities allowed us to know strangers—kings and queens, heroes of legend, gods above—all manner of at least partly mythic personalities to whom we may have felt as... See more
Even the guy who invented the infinite scroll later regretted it. These interfaces are not designed to help you—swiping and scrolling are rarely the best ways to do anything. They aren’t designed to solve your problem, but actually aim to prevent closure, and create an illusion that there are still infinite choices available to you.
The illusion persists because there’s so much money in it. Back in 2016, Ben Thompson wrote that Google’s AI efforts were at odds with its business model: “If a user doesn’t have to choose from search results, said user also doesn’t have the opportunity to click an ad, thus choosing the winner of the competition Google created between its... See more