what is Social Media doing to us?

The illusion persists because there’s so much money in it. Back in 2016, Ben Thompson wrote that Google’s AI efforts were at odds with its business model: “If a user doesn’t have to choose from search results, said user also doesn’t have the opportunity to click an ad, thus choosing the winner of the competition Google created between its... See more

These conditions can obviously manifest themselves in contexts far removed from online forums and social media. But a simulation of the experience of power, understood as the collapse of the space between impulse and act, may be more generalized in online environments where a forgetfulness of the body is also a default setting.

The interval of

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The media has propagated a new definition of what it means to be a good consumer of information. They want you to read high-velocity content from multiple information streams and be constantly plugged into what’s happening. They can sell the most advertisements this way.

But an unbounded information landscape is not an unalloyed good. Because social media does not favor accuracy or balance or diversity. It favors clicks. The more engaging and enraging the content, the more clicks it receives.

In all the clamour over ‘the virtual’ and ‘the digital’, we tend to forget that social media is more about the social than the media - it’s about people coming together and what people think about us and what we think of ourselves because of that.