The sheer volume of information available puts a lot of pressure on the speed of communication. Creative content must be understood instantly, otherwise there is no traction. The paradox of this output is that it must be familiar and uncomplicated, but also astonishing and new.
During my years on Twitter, I became addicted to the ongoing certainty that the next click, the next link would bring clarity. I believed that if I read every last conspiracy theory and threaded tweet, the reward would be illumination. I would finally be able to understand not only what was happening but what it meant and what consequences it would... See more