what is Social Media doing to us?

The way of the tourist is to consume; the way of the pilgrim is to be consumed. To the tourist the journey is a means. The pilgrim understands that it is both a means and an end in itself. The tourist and the pilgrim experience time differently. For the former, time is the foe that gives consumption its urgency. For the latter, time is a gift in... See more

We turn into each other’s audience, judging from afar. We become each other’s data harvesters, knowing who went where, at when and with whom. We even become each other’s digital oppressors: we form a limited perception of who we think someone is based on what they post, and when they do something that doesn’t conform to the imposed image of them,... See more

Regardless, what becomes important is the ability for *any* media to find the humans to enjoy it. And so, there’s likely a future inflection point where having more humans on your project is actually beneficial because it means you start off with a higher likelihood of it being shared. If the extreme becomes that we may be able look at anything for... See more

New study shows that TikTok and Insta trap young people, who feel they MUST use the platforms because… everyone else does. But if offered the chance to PAY to have everyone in their college delete the apps, most on TikTok, and half on Insta, would pay. Also: most students say they’d PREFER to live in a world with no... See more

Shitty retention is ubiquitous

First, perhaps obvious, but no wonder retention in mobile products is terrible. I’ve often written about these benchmarks for retention:

• daily retention of consumer apps: D1/D7/D28 of 60/30/15


• the % of active users — that is, DAU/registered — should be 25%


• or, for consumer/SMB subscription: M12 of >30%

When you reflect... See more