what is Social Media doing to us?

The sheer volume of information available puts a lot of pressure on the speed of communication. Creative content must be understood instantly, otherwise there is no traction. The paradox of this output is that it must be familiar and uncomplicated, but also astonishing and new.

For many of us, the pandemic didn’t create new factors that ruined our attention – it supercharged the factors that had already been corroding our attention for years. I saw this when I talked with my godson Adam, who I had taken to Memphis. His attention, which had been deteriorating for some time, was now shattered. He was on his phone almost

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“There will be only answers,” the writer Marguerite Duras said in 1985 when a TV show asked her to make a prediction about the year 2000. “The demand will be such that there will only be answers. All texts will be answers… about [man’s] body, his corporeal future, his health, his family life, his salary, his leisure. It’s not far from a nightmare.

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Stand for something that’s all your own. Help us find unexpected things and think unexpected thoughts. Don’t create for the algorithm (as tempting as it is to try and give it what it seems to want, to help your brand gain visibility). Don’t drift to the middle in search of eyeballs. Think bigger, more long-term, more societal-level, even. Do things... See more