what is Social Media doing to us?

Kids will not believe me when I say this, but people didn’t always absorb their “content” by way of mysterious algorithmic black magic on endlessly-scrolling crack feeds. We used to type web addresses into our browsers, and actually visit our favorite sites. This, going to “www dot college shitpost dot com” or whatever, was itself considered a

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The illusion persists because there’s so much money in it. Back in 2016, Ben Thompson wrote that Google’s AI efforts were at odds with its business model: “If a user doesn’t have to choose from search results, said user also doesn’t have the opportunity to click an ad, thus choosing the winner of the competition Google created between its... See more

Social media gives us addictive routine; constantly checking our phones, mindlessly scrolling, endlessly searching for new stimulation. In this way, it keeps us trapped in profane time. Endless cycles without much substance, a timelessness that isn’t full, but empty. Look up from a social media feed and you may have lost half an hour, but that half... See more