what is Social Media doing to us?

Shitty retention is ubiquitous

First, perhaps obvious, but no wonder retention in mobile products is terrible. I’ve often written about these benchmarks for retention:

• daily retention of consumer apps: D1/D7/D28 of 60/30/15


• the % of active users — that is, DAU/registered — should be 25%


• or, for consumer/SMB subscription: M12 of >30%

When you reflect... See more

Yet what they best represent is the current state of art, where artists must skillfully package themselves as products for buyers to consume.

It’s precisely the kind of work that is uncomfortable for most artists, who by definition concern themselves with what it means to be a person in the world, not what it means to be a brand.