what is Social Media doing to us?

the game of social media is to keep us creating assets that depreciate in hours. If they took months to depreciate, we wouldn’t use the platform as much. But because it’s hours, we “need” to spend more and more and more and more of our time on the platform for it to work for us.

The flattening of intent across algorithms has created a new competitive landscape. The musician isn’t competing for attention/fandom between others in their genre. An artist being forced to be an influencer before they are an artist is not a “I think we are good” software environment. Far from it. They are competing against a pornstar on a... See more

But an unbounded information landscape is not an unalloyed good. Because social media does not favor accuracy or balance or diversity. It favors clicks. The more engaging and enraging the content, the more clicks it receives.

Yet, the hidden machinations behind everyone’s favorite social media and search platforms are engineered to exploit our primal instincts for validation, status, and mimetic desires (adopting or pursuing preferences and aspirations based on the influence of others rather than our intrinsic motivations), morphing into a manipulative force that feeds... See more

Modern ‘Social Apps’ look more and more like consumable fashion vs. enduring networks…. It isn’t just downloads, engagement alone is no longer enough.