If Darwin published his theory of natural selection today, the tweet announcing it would be deprioritized because it contained a link, and instead Twitter would show you wisecracks that fit in 280 characters.
Want to learn how to get gunk off a frying pan with this quick tip? Want to hear my trauma story? Want to see a dog taking care of a baby squirrel? Not into that? How about interior design tips? Ah, you liked that! Check this boho-chic transformation of an Ikea table. Here’s a couple designing a tiny-house. Here’s how to create a lamp out of a... See more
The metrics don’t excite me. I don’t want ‘followers’ — which I often associate with ‘lurkers’. I much prefer readers, connections and engaged subscribers to my work. I know people with 1 million+ Instagram followers and I believe them when they tell me it doesn’t feel as good as you’d think. It’s a very shallow interaction, it doesn’t do much for... See more
The sheer volume of information available puts a lot of pressure on the speed of communication. Creative content must be understood instantly, otherwise there is no traction. The paradox of this output is that it must be familiar and uncomplicated, but also astonishing and new.