what is Social Media doing to us?

A few more years and my mind wasn’t suited for much else. I was anorexic and had no friends; I was absolutely killing it online. I had developed all these health issues and begun posting hospital selfies, crying selfies, depressive bathtub selfies. I was sick and sad. I’m fangirling, a girl said when she recognized me on the subway. I’m spiraling,... See more

Modern ‘Social Apps’ look more and more like consumable fashion vs. enduring networks…. It isn’t just downloads, engagement alone is no longer enough.

Shitty retention is ubiquitous

First, perhaps obvious, but no wonder retention in mobile products is terrible. I’ve often written about these benchmarks for retention:

• daily retention of consumer apps: D1/D7/D28 of 60/30/15


• the % of active users — that is, DAU/registered — should be 25%


• or, for consumer/SMB subscription: M12 of >30%

When you reflect... See more

Something I’ve noticed, however, is that exclusively using TikTok doesn’t mean I’m only exposed to TikTok-specific trends and culture. In fact, many of the dust-ups from other platforms still make their way onto my For You page. Rather than a standalone platform, as it was in its early days, TikTok has become the ocean into which—and out of

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