Stand for something that’s all your own. Help us find unexpected things and think unexpected thoughts. Don’t create for the algorithm (as tempting as it is to try and give it what it seems to want, to help your brand gain visibility). Don’t drift to the middle in search of eyeballs. Think bigger, more long-term, more societal-level, even. Do things... See more
the game of social media is to keep us creating assets that depreciate in hours. If they took months to depreciate, we wouldn’t use the platform as much. But because it’s hours, we “need” to spend more and more and more and more of our time on the platform for it to work for us.
Regardless, what becomes important is the ability for *any* media to find the humans to enjoy it. And so, there’s likely a future inflection point where having more humans on your project is actually beneficial because it means you start off with a higher likelihood of it being shared. If the extreme becomes that we may be able look at anything for... See more