what is Social Media doing to us?

McLuhan argued that, pushed to its limits, a medium flips or reverses its characteristics. Internet scale pushes information into disinformation, connection into loneliness, and desire into apathy.

Part of the reason social media has felt even more “flattening” to one’s identity Is because social media has shown its benefit towards economic mobility You can’t sell 50 things. You gotta sell 1, really well. And when that “widget” is the self -> you gotta package it neatly