what is Social Media doing to us?

Shitty retention is ubiquitous

First, perhaps obvious, but no wonder retention in mobile products is terrible. I’ve often written about these benchmarks for retention:

• daily retention of consumer apps: D1/D7/D28 of 60/30/15


• the % of active users — that is, DAU/registered — should be 25%


• or, for consumer/SMB subscription: M12 of >30%

When you reflect... See more

The life we call “normal” isn’t normal at all. A spouse and kids, a mortgage, a 9-to-5 job... who said that was life? What’s so great about working in a factory or a cubicle? You and I, who are artists and entrepreneurs, live a life that’s closer to natural, if you ask me. We migrate, too. We follow the muse instead of the sun.

All addictions share,

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A 2021 study revealed that nearly two-thirds of people surveyed believed life was better before social-media platforms, and 42 percent of Gen Z respondents said they felt addicted to social media and couldn’t stop if they tried, even though ‘depressed,’ ‘angry,’ and ‘alone’ were the most common words they associated with Facebook, while ‘missing... See more