The TikTok War: Why High School & College Kids Are Getting The Wrong Information about Hamas & Israel
I spent the weekend trying to reverse engineer the TikTok algorithm, as I am convinced this is the reason we're losing the information war with high school & college students.
Once upon a time, the Internet was predicated on user-generated content. The hope was that ordinary people would take advantage of the Web’s low barrier for publishing to post great things, motivated simply by the joy of open communication. But then ad sales came into play.
That business model is still what most of the Internet relies on today.... See more
Regardless, what becomes important is the ability for *any* media to find the humans to enjoy it. And so, there’s likely a future inflection point where having more humans on your project is actually beneficial because it means you start off with a higher likelihood of it being shared. If the extreme becomes that we may be able look at anything for... See more
Social media algorithms identify our politics and then shepherd us into a hermetically sealed bubble, framing our worldview through a window of rage and extremism.