The metrics don’t excite me. I don’t want ‘followers’ — which I often associate with ‘lurkers’. I much prefer readers, connections and engaged subscribers to my work. I know people with 1 million+ Instagram followers and I believe them when they tell me it doesn’t feel as good as you’d think. It’s a very shallow interaction, it doesn’t do much for... See more
I do think that social media is largely a trap... for users and for brands. It’s purposely built to create insecurity and false proxies, metrics that get people to work for free to support the business model of the social media companies, as opposed to their own goals.
When Wendy’s or Oreo cookies pulls some sort of stunt on a social media platform,... See more