Here’s what I’ve been able to piece together about the marginal user. Let’s call him Marl. The first thing you need to know about Marl is that he has the attention span of a goldfish on acid. Once Marl opens your app, you have about 1.3 seconds to catch his attention with a shiny image or triggering... See more
perfect portrait of our pathological interolerance of friction
We all know we’re overstimulated and want to stop, but we can’t. We use app blockers, throw our phones away, and build rigid routines. But none of it works because we’re solving symptoms not the root cause. The root is our inability and cowardice to face ourselves, the thoughts, feelings and the pain that comes along. So we indulge in excessive... See more
If the early internet was serving beer and wine that brought people together, today’s internet is dealing crack and fentanyl that tears people apart. The consumer isn’t winning when they are addicted to a product that makes them unhappy, and when they are spending hours each day using products they would pay money to make disappear.