what is Social Media doing to us?

The illusion persists because there’s so much money in it. Back in 2016, Ben Thompson wrote that Google’s AI efforts were at odds with its business model: “If a user doesn’t have to choose from search results, said user also doesn’t have the opportunity to click an ad, thus choosing the winner of the competition Google created between its... See more

Social media algorithms identify our politics and then shepherd us into a hermetically sealed bubble, framing our worldview through a window of rage and extremism.

The flattening of intent across algorithms has created a new competitive landscape. The musician isn’t competing for attention/fandom between others in their genre. An artist being forced to be an influencer before they are an artist is not a “I think we are good” software environment. Far from it. They are competing against a pornstar on a... See more

From 2002-2006, social media companies emerged with the explicit mission of "connecting the world," but the introduction of the feed and the like, plus the switch from friends to " followers " indicated a different pitch: "now, even you can a star."

Something I’ve noticed, however, is that exclusively using TikTok doesn’t mean I’m only exposed to TikTok-specific trends and culture. In fact, many of the dust-ups from other platforms still make their way onto my For You page. Rather than a standalone platform, as it was in its early days, TikTok has become the ocean into which—and out of

... See more