Social Graph Design

Twitter became about arguing, Instagram became about showing off, Facebook became about people you went to school with saying weird things. The most important role in a social network is the vibe designer, because the big questions are sociological, not technological.

An idea that the Benchmark partners taught me: in social networks, you want the celebrities to join at the end, not the beginning New networks should mint new celebrities, not get built by existing ones My interest in chain runners was low since it was (investor) celebrity led