Social Graph Design
The medium is the message. This page is about how the decisions we make about social graph and network design impact behavior.
sari and
Social Graph Design
An idea that the Benchmark partners taught me: in social networks, you want the celebrities to join at the end, not the beginning
New networks should mint new celebrities, not get built by existing ones
My interest in chain runners was low since it was (investor) celebrity led
Patrick OShaughnessytwitter.comTwitter became about arguing, Instagram became about showing off, Facebook became about people you went to school with saying weird things.
The most important role in a social network is the vibe designer, because the big questions are sociological, not technological.
sari azouttwitter.com
FB’s has an interface problem, not an algorithm problem… because people won’t affirmatively click on the things they actually deep down want to watch
