Social Graph Design
The medium is the message. This page is about how the decisions we make about social graph and network design impact behavior.
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Social Graph Design
Musical.ly's Alex Zhu on Igniting Viral Growth and Building a User Community | #ProductSF
soundcloud.comAn idea that the Benchmark partners taught me: in social networks, you want the celebrities to join at the end, not the beginning
New networks should mint new celebrities, not get built by existing ones
My interest in chain runners was low since it was (investor) celebrity led
Patrick OShaughnessytwitter.comIf Twitter had to start over without its graph, on the other hand, it would be dead (which speaks to why Twitter clones like BlueSky which are just Twitter minus the graph and with the same clunky onboarding process seem destined for failure). The new For You feed gives us a partial taste of what that might look like, and it's not pretty.
Eugene Wei • How to Blow Up a Timeline
Social media has also proven to simply not be that efficient in terms of matching high quality content with a relevant audience. Just because people can easily distribute content to their friends or friends of friends doesn’t mean that that content will be interesting or relevant to the consumer. This is why, over time, social networks have started... See more
Michael Mignano • The End of Social Media
Something for decentralized social graph protocols to consider:
Social connections are not homogeneous, but instead differ in their degree of:
- intensity/affinity
- context
- duration
- velocity
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