simplicity
sari and
simplicity
We learned the hard way that new products are hard enough to figure out, and we should make as many things as familiar as possible. Again, life and new products are hard enough. When you can use a familiar term instead of being original, do so. Never opt for a solution that is more creative but less effective.
Scott Belsky • Crafting The First Mile Of Product
The opportunity lost by increasing the amount of blank space is gained back with enhanced attention on what remains. More white space means that less information is presented. In turn, proportionately more attention shall be paid to that which is made less available. When there is less, we appreciate everything much more.
John Maeda • The Laws of Simplicity (Simplicity: Design, Technology, Business, Life)
he is a reducer, not a producer.
One of the many things I learned from @gentry about design is the idea of *informed simplicity*
