simplicity
sari and
simplicity
Breaking through to a better idea by subtraction, rather than addition, is the most satisfying kind of breakthrough.
-Jason Fried
“The best approach in over-communicated society is the oversimplified message. ” — Al Ries
Sari Azout • From Product/Market Fit to Language/Market Fit: A New Brand Storytelling Framework
One of the many things I learned from @gentry about design is the idea of *informed simplicity*
really great read from.a former Instagram designer on the dysfunction of today’s largest tech companies.
Here's what I've come to see as the guiding light of my life: simple ideas, explained very clearly. You only really need, like, one or two compelling ideas that you deeply understand. And then you have to be able to make other people understand them, which is the hard part. You have to distill, and in a way distillation is harder than creation.... See more
