simplicity

The easiest thing always seems to be to add another feature. But each feature you add interacts with other features, often increasing complexity exponentially, not linearly.

We learned the hard way that new products are hard enough to figure out, and we should make as many things as familiar as possible. Again, life and new products are hard enough. When you can use a familiar term instead of being original, do so. Never opt for a solution that is more creative but less effective.

Keep the focus on minimal product. More on this later, but your job as product manager is not to define the ultimate product, it’s to define the smallest possible product that will meet your goals

Sketches show us how messy the creative process really is. You need to explore. You need to goof around. You need to postpone the self-criticism. The worst thing you can do as a creator is compare your initial draft to somebody's final one. https://t.co/vfABz1sLGz