simplicity

We learned the hard way that new products are hard enough to figure out, and we should make as many things as familiar as possible. Again, life and new products are hard enough. When you can use a familiar term instead of being original, do so. Never opt for a solution that is more creative but less effective.

“The best approach in over-communicated society is the oversimplified message.” — Al Ries

Simple, clear purpose and principles give rise to complex and intelligent behavior. Complex rules and regulations give rise to simple and stupid behavior. -Dee Hock

Smaller and simpler software with one core feature always makes me more focused. Every time I want to write something I open a simple text editor instead of something more complex like Notion or Google Docs. Feature bloat creates so much distraction and friction for me, to the point where I just sit and stare at the screen instead of actually doing

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“Limit everything to the essential but do not remove the poetry.”

— Dieter Rams, quoted in Less and More: The Design Ethos of Dieter Rams