simplicity

Here's what I've come to see as the guiding light of my life: simple ideas, explained very clearly. You only really need, like, one or two compelling ideas that you deeply understand. And then you have to be able to make other people understand them, which is the hard part. You have to distill, and in a way distillation is harder than creation.... See more

The tools that are available to each of us are so powerful, so varied and so complex that even the free ones are ignored or misunderstood. We’re too busy doing work to get much done.

And so we end up with the convenient and sexy tools (like the smartphone you might be reading this on) and fail to do the few hours or days of training we might need to... See more

One of the most intelligent case studies in design is the Chinese tea cup. They’re made without handles simply because if it’s too hot to touch, it’s too hot to drink.

Humans naturally want to add more. Add a cardboard sleeve, add a warning on the outside of the cup, add a handle. The result of all these things never cools down the actual contents.

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A great story about simplicity from Akio Morita, the instigator of the Walkman project at Sony:

Engineers had the technology to add the recording function to the Walkman and it would’ve cost only 50 cents to a dollar per unit. Morita decided against it. He wanted the device to have one function, which it performs very well. Walkman should only play

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