simplicity
sari and
simplicity
“The best approach in over-communicated society is the oversimplified message. ” — Al Ries
Sari Azout • From Product/Market Fit to Language/Market Fit: A New Brand Storytelling Framework
One of the most intelligent case studies in design is the Chinese tea cup. They’re made without handles simply because if it’s too hot to touch, it’s too hot to drink.
Humans naturally want to add more. Add a cardboard sleeve, add a warning on the outside of the cup, add a handle. The result of all these things never cools down the actual contents.
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The Laws of Simplicity (Simplicity: Design, Technology, Business, Life)
John Maeda • 3 highlights
amazon.com