simplicity
sari and
simplicity
“The best approach in over-communicated society is the oversimplified message.” — Al Ries
Sari Azout • From Product/Market Fit to Language/Market Fit: A New Brand Storytelling Framework
A great story about simplicity from Akio Morita, the instigator of the Walkman project at Sony:
Engineers had the technology to add the recording function to the Walkman and it would’ve cost only 50 cents to a dollar per unit. Morita decided against it. He wanted the device to have one function, which it performs very well. Walkman should only play
It’s time to say it out loud: BUILD LESS SOFTWARE
Centering too much on adding new functionality will break your product, your users, and your team. Maybe your business. 1/10
nametwitter.comLet's put it this way: if you are a novelist, I think you start out with a 20 word idea, and you work at it and you wind up with a 200,000 word novel. We, picture-book people, or at least I, start out with 200,000 words and I reduce it to 20
Eric Carle
Eric Carle
A simple, clean product doesn't just function; it brings joy too.
The Rise of ``Worse is Better''
web.archive.org
The tools that are available to each of us are so powerful, so varied and so complex that even the free ones are ignored or misunderstood. We’re too busy doing work to get much done.
And so we end up with the convenient and sexy tools (like the smartphone you might be reading this on) and fail to do the few hours or days of training we might need to... See more
And so we end up with the convenient and sexy tools (like the smartphone you might be reading this on) and fail to do the few hours or days of training we might need to... See more