simplicity

sari and

Complexity is not the problem

sari

The easiest thing is the hardest. It is harder to be simple than it is to be complex.

andrea and

Breaking through to a better idea by subtraction, rather than addition, is the most satisfying kind of breakthrough.

-Jason Fried

sari

sari

Let's put it this way: if you are a novelist, I think you start out with a 20 word idea, and you work at it and you wind up with a 200,000 word novel. We, picture-book people, or at least I, start out with 200,000 words and I reduce it to 20

Eric Carle

sari

A simple, clean product doesn't just function; it brings joy too.

sari

“The best approach in over-communicated society is the oversimplified message.” — Al Ries

Sari Azout • From Product/Market Fit to Language/Market Fit: A New Brand Storytelling Framework

sari

sari

Smaller and simpler software with one core feature always makes me more focused. Every time I want to write something I open a simple text editor instead of something more complex like Notion or Google Docs. Feature bloat creates so much distraction and friction for me, to the point where I just sit and stare at the screen instead of actually doing

alex