simplicity

“Limit everything to the essential but do not remove the poetry.”

— Dieter Rams, quoted in Less and More: The Design Ethos of Dieter Rams

I find that it’s in this search for aesthetic satisfaction that so many of the best lessons are found. I’m not talking about ornamentation or bells and whistles. I’m taking about the beauty of the four Cs: Clarity, cohesion, consistency, and conciseness.