simplicity
sari and
simplicity
“The best approach in over-communicated society is the oversimplified message.” — Al Ries
Sari Azout • From Product/Market Fit to Language/Market Fit: A New Brand Storytelling Framework
One of the most intelligent case studies in design is the Chinese tea cup. They’re made without handles simply because if it’s too hot to touch, it’s too hot to drink.
Humans naturally want to add more. Add a cardboard sleeve, add a warning on the outside of the cup, add a handle. The result of all these things never cools down the actual contents.
... See moreINTERVIEWER: As your experience about writing accrues, what would you say increases with knowledge?
BALDWIN: You learn how little you know. It becomes much more difficult because the hardest thing in the world is simplicity. And the most fearful thing, too. It becomes more difficult because you have to strip yourself of all your disguises, some of... See more
BALDWIN: You learn how little you know. It becomes much more difficult because the hardest thing in the world is simplicity. And the most fearful thing, too. It becomes more difficult because you have to strip yourself of all your disguises, some of... See more
Cynthia Haven • James Baldwin: “You want to write a sentence as clean as a bone. That is the goal.”
Let's put it this way: if you are a novelist, I think you start out with a 20 word idea, and you work at it and you wind up with a 200,000 word novel. We, picture-book people, or at least I, start out with 200,000 words and I reduce it to 20
Eric Carle
Eric Carle
he is a reducer, not a producer.
really great read from.a former Instagram designer on the dysfunction of today’s largest tech companies.
Alara and