simplicity
sari and
simplicity
andrea and
“Limit everything to the essential but do not remove the poetry.”
— Dieter Rams, quoted in Less and More: The Design Ethos of Dieter Rams
— Dieter Rams, quoted in Less and More: The Design Ethos of Dieter Rams
Dieter Rams
alex and
Dead Simple Sites — Minimal Website Inspiration
deadsimplesites.com
We learned the hard way that new products are hard enough to figure out, and we should make as many things as familiar as possible. Again, life and new products are hard enough. When you can use a familiar term instead of being original, do so. Never opt for a solution that is more creative but less effective.
Scott Belsky • Crafting The First Mile Of Product
Simple, clear purpose and principles give rise to complex and intelligent behavior. Complex rules and regulations give rise to simple and stupid behavior.
-Dee Hock
he is a reducer, not a producer.