simplicity

Let's put it this way: if you are a novelist, I think you start out with a 20 word idea, and you work at it and you wind up with a 200,000 word novel. We, picture-book people, or at least I, start out with 200,000 words and I reduce it to 20

Eric Carle

“Limit everything to the essential but do not remove the poetry.”

— Dieter Rams, quoted in Less and More: The Design Ethos of Dieter Rams