simplicity
sari and
simplicity
Progression:
Simple and wrong
Complicated and wrong
Complicated and right
Simple and right
Alara and
andrea and
The opportunity lost by increasing the amount of blank space is gained back with enhanced attention on what remains. More white space means that less information is presented. In turn, proportionately more attention shall be paid to that which is made less available. When there is less, we appreciate everything much more.
John Maeda • The Laws of Simplicity (Simplicity: Design, Technology, Business, Life)
“The best approach in over-communicated society is the oversimplified message.” — Al Ries
Sari Azout • From Product/Market Fit to Language/Market Fit: A New Brand Storytelling Framework
The Rise of ``Worse is Better''
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