simplicity
sari and
simplicity
“The best approach in over-communicated society is the oversimplified message.” — Al Ries
Sari Azout • From Product/Market Fit to Language/Market Fit: A New Brand Storytelling Framework
One of the most intelligent case studies in design is the Chinese tea cup. They’re made without handles simply because if it’s too hot to touch, it’s too hot to drink.
Humans naturally want to add more. Add a cardboard sleeve, add a warning on the outside of the cup, add a handle. The result of all these things never cools down the actual contents.
... See moreA simple, clean product doesn't just function; it brings joy too.
Any damn fool can make it complex. It takes a genius to make it simple
Ray Dalio • Principles: Life and Work
Progression:
Simple and wrong
Complicated and wrong
Complicated and right
Simple and right
Alara and
he is a reducer, not a producer.
Smaller and simpler software with one core feature always makes me more focused. Every time I want to write something I open a simple text editor instead of something more complex like Notion or Google Docs. Feature bloat creates so much distraction and friction for me, to the point where I just sit and stare at the screen instead of actually doing
... See moreThe opportunity lost by increasing the amount of blank space is gained back with enhanced attention on what remains. More white space means that less information is presented. In turn, proportionately more attention shall be paid to that which is made less available. When there is less, we appreciate everything much more.