simplicity
sari and
simplicity
he is a reducer, not a producer.
“The best approach in over-communicated society is the oversimplified message.” — Al Ries
Sari Azout • From Product/Market Fit to Language/Market Fit: A New Brand Storytelling Framework
The Laws of Simplicity (Simplicity: Design, Technology, Business, Life)
John Maeda • 3 highlights
amazon.com
Let's put it this way: if you are a novelist, I think you start out with a 20 word idea, and you work at it and you wind up with a 200,000 word novel. We, picture-book people, or at least I, start out with 200,000 words and I reduce it to 20
Eric Carle
Eric Carle
Rich Hickey • Simple Made Easy
“Limit everything to the essential but do not remove the poetry.”
— Dieter Rams, quoted in Less and More: The Design Ethos of Dieter Rams
— Dieter Rams, quoted in Less and More: The Design Ethos of Dieter Rams
Dieter Rams
alex and
