Simple is often erroneously mistaken for easy. "Easy" means "to be at hand", "to be approachable". "Simple" is the opposite of "complex" which means "being intertwined", "being tied together". Simple != easy
It’s time to say it out loud: BUILD LESS SOFTWARE
Centering too much on adding new functionality will break your product, your users, and your team. Maybe your business. 1/10
We learned the hard way that new products are hard enough to figure out, and we should make as many things as familiar as possible. Again, life and new products are hard enough. When you can use a familiar term instead of being original, do so. Never opt for a solution that is more creative but less effective.