simplicity
sari and
simplicity
A simple, clean product doesn't just function; it brings joy too.
Here's what I've come to see as the guiding light of my life: simple ideas, explained very clearly. You only really need, like, one or two compelling ideas that you deeply understand. And then you have to be able to make other people understand them, which is the hard part. You have to distill, and in a way distillation is harder than creation.... See more
Ava • understanding is rare
One of the many things I learned from @gentry about design is the idea of *informed simplicity*
I conclude that there are two ways of constructing a software design: One way is to make it so simple that there are obviously no deficiencies, and the other way is to make it so complicated that there are no obvious deficiencies. The first method is far more difficult. It demands the same skill, devotion, insight, and even inspiration as the... See more
“The best approach in over-communicated society is the oversimplified message. ” — Al Ries
Sari Azout • From Product/Market Fit to Language/Market Fit: A New Brand Storytelling Framework
really great read from.a former Instagram designer on the dysfunction of today’s largest tech companies.
Any damn fool can make it complex. It takes a genius to make it simple