SEEDS

'easy pleasure kills real motivation.'

"It’s not that we’re lazy. It’s that our souls are overstimulated and undernourished. When everything is instant, we lose connection with what’s eternal. Stillness isn’t a lack of ambition — it’s a quiet rebellion. A return to meaning. As Frankl showed us, purpose outlasts pleasure. In a world addicted to noise, choosing depth is the most courageou... See more

"It’s not a lack of motivation — it’s too many mental tabs open. Your brain was built for depth, not constant noise."

Give yourself permission to present your work early, even if it is unfinished or rough around the edges. Share it with classmates, peers, mentors, or anyone whose perspective you value. Ask questions, invite critique, and be open to thoughtful suggestions. The back-and-forth, the "ping-pong" of ideas, is where concepts evolve, blind spots are uncov... See more

1. Design isn't about you.

Good design isn't pure self-expression. It's problem-solving. The work isn't yours; it's for an audience, a client, and a cause. Put ego second, impact first.

2. Ideas beat beauty.

Shiny doesn't mean smart. A simple idea, executed well, will always outlast decoration or new tech. Start with the thinking.

3. Look beyond design... See more

I wish I knew that the task of being a student isn't to get good grades—it's to learn to learn. That means to be curious, ask questions, lean on those smarter than you, and stumble. These practices carry you through life—or at least through an interesting one—and certainly through business. As an entrepreneur, this is what I've found: success doesn... See more

Take risks and stay endlessly curious. The few who will thrive are those who look forward and dive deep into the past to create what hasn't been imagined yet. That requires knowing a lot, listening a lot, working with others, and building the resilience to keep going when things get tough.

Veronica Fuerte, Founder and Creative Directress of Hey

Make every interaction personable. Don't copy-and-paste emails. Being human matters more than ever, especially in today's world of AI. Embrace your passions, celebrate them, and inject what you love into your work. The work you do is the work you do.

Pressure is a privilege—run towards the hard things. I try to treat design like child's play: no stress, just pure, playful connections. But yes, it does stress me out sometimes. And when it does? I do something even harder. For me, that's martial arts.