Salient

How strange that the nature of life is change, yet the nature of human beings is to resist change. And how ironic that the difficult times we fear might ruin us are the very ones that can break us open and help us blossom into who we were meant to be.

Turns out, there's a stark difference between creating true fans around one narrow, rigid aspect of yourself, and creating true fans of a dynamic, evolving human. Niche strategy is great at the former, but the latter requires something else entirely.