reverse thinking
It starts with flipping the script on…
reverse thinking
If you're small, you're in a position where it's to your advantage to be weird—you can have a point of view that the big tech companies never could. In the world of chairs—you're not going to build a cheaper chair than Ikea. Why not build something they couldn't—like a more interesting one?
(Not Boring) Software Inc. • No More Boring Apps | (Not Boring) Software
It’s the novelty, or the imagination that it is novel (even inversion isn’t that novel when we study it), that tends to cause the chaos. Inversion helps you explore that supposed novelty to uncover, sometimes very old, solutions.
Just Don't Be Stupid
false novelty
in reality, the biggest barrier to originality is not idea generation—it’s idea selection.
Adam Grant • Originals: How Non-Conformists Move the World
“A camera is a device for learning how to see without a camera.” —Dorothea Lange