everything is a remix

New discoveries often have to be conceived initially as variations of existing things,

even by their discoverers

, because there isn't yet the conceptual vocabulary to express them.

James Turrell took inspiration from astronomy and perceptual psychology. Coco Chanel was most influenced by nuns and religious symbols. David Adjaye drew from Yoruban sculpture, and Steve Jobs from Zen Buddhism and calligraphy. We could continue this list forever, but that’s not the point. The point is to look outside the confines of our industry... See more