for me

moving from theory to practice will cost you status

When I talk about taste in business, I mean the ability to consistently make decisions that demonstrate respect for your audience, show deep empathy for their needs, and deliver aesthetically-pleasing experiences that drive positive business outcomes.

“By paying a certain kind of attention, you can humanise or dehumanise, cherish or strip of all value. By a kind of alienating, fragmenting and focal attention, you can reduce humanity – or art, sex, humour, or religion – to nothing. You can so alienate yourself from a poem that you stop seeing the poem at all, and instead come to see in its place ... See more