Reminders for myself
To test an idea, you must build it. You can’t rely on the abstract – you have to bring it into the world to play with it feel it and only then can you judge whether it’s worth pursuing or not
Christa Nicholson • The Creative Act by Rick Rubin
"What information, if we had it, would make this decision easy?"
Then: "What's the quickest way we can get that information?"
(Via Matt Lerner)