Reminders for myself

To test an idea, you must build it. You can’t rely on the abstract – you have to bring it into the world to play with it feel it and only then can you judge whether it’s worth pursuing or not

Christa Nicholson • The Creative Act by Rick Rubin

"What information, if we had it, would make this decision easy?"

Then: "What's the quickest way we can get that information?"

(Via Matt Lerner)