Relationship with Time

There are brilliant examples all over the place of people tweaking time subjectively. One of my favorites is the Uber map. It doesn’t change how long you wait for the taxi. It changes the quality of the waiting time by reducing uncertainty. If you look at human emotions, although humans might say, “I don’t like waiting for a taxi,” what makes them... See more

Look at how we’ve changed the capturing of the passing of time. Before we rewired our brains to connect personal with commercial, down time as wasted opportunity, we used to talk about our accomplishments as memories. We remember the marathon we ran, the little moments that made that day feel so significant. That marathon included training, but we... See more