There are brilliant examples all over the place of people tweaking time subjectively. One of my favorites is the Uber map. It doesn’t change how long you wait for the taxi. It changes the quality of the waiting time by reducing uncertainty. If you look at human emotions, although humans might say, “I don’t like waiting for a taxi,” what makes them... See more
Look at how we’ve changed the capturing of the passing of time. Before we rewired our brains to connect personal with commercial, down time as wasted opportunity, we used to talk about our accomplishments as memories. We remember the marathon we ran, the little moments that made that day feel so significant. That marathon included training, but we... See more
If a problem arose, it was typical of my Italian friends to shrug their shoulders and say “Boh”—an untranslatable word that means something like “I have no idea what to say or do, or what you want me to say or do, so I’m just going to make this funny sound and move on with my day.” You can see why this might be great for entrepreneurship or... See more