rebrand
Brand and Brand Strategy specifically for a moment of change
by Sarah Salvatoriello · updated 10mo ago
rebrand
- If Nike announced that they were opening a hotel, you’d have a pretty good guess about what it would be like. But if Hyatt announced that they were going to start making shoes, you would have NO IDEA WHATSOEVER what those shoes would be like. That’s because Nike owns a brand and Hyatt simply owns real estate.
from The Elegance of Nothing
Sarah Salvatoriello added 10mo ago
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