Iconic successes seemed outright strange at first: Amazon (wait days to receive a product you’ve never seen), eBay (buy beanie babies from someone thousands of miles away), Google (trust an algorithm to answer your questions), LinkedIn (publicly post your resume), Facebook (share personal updates with people you haven’t seen in years), Airbnb (stay... See more
But that request jeopardized the project and pitted the people of Peculiar not just against Big Tech but also against their own local officials. Residents described a web of distrust filled with nondisclosure agreements, hurt feelings and a mysterious entity vying to become the town’s new neighbor.