Everything about Jony Ive
A collection of quotes and stories from former Apple Chief Design Officer Sir Jonathan "Jony" Paul Ive KBE HonFREng RDI
Everything about Jony Ive
"The creative process is fabulously unpredictable. A great idea cannot be predicted."
"Creative process is fabulously unpredictable. A great idea cannot be predicted… Executing on quality is extremely difficult as quality takes time and care. It’s hard to argue for something that takes time when all the other parts of the business can go faster."
From S. Lovell, “Dieter Rams: As Little Design as Possible”, 2010 Apr
Forward by Jony Ive
When I was a young boy growing up in London, my parents bought a wonderful juicer. It was Braun MPZ 2 Citromatic. I knew nothing about Dieter Rams or his ten principles of good design. But to a little boy uninterested in juicing, I remember the Citromatic he and
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