Everything about Jony Ive
by steve · updated 7mo ago
Everything about Jony Ive
by steve · updated 7mo ago
steve added 9mo ago
steve added 9mo ago
steve added 10mo ago
“Wanting to learn is far more important than being right.” - J. Ive
steve added 7mo ago
"The creative process is fabulously unpredictable. A great idea cannot be predicted."
steve added 10mo ago
From J. Ive, A. Zuckerman, “Designed by Apple in California”, 2016 Nov
Introduction by Jony Ive
This is a book with very few words.
It is about our products, their physical nature, and how they were made.
While this is a design book, it is not about the design team, the creative process, or product development. It is an objective representation of our
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steve added 9mo ago
"Creative process is fabulously unpredictable. A great idea cannot be predicted… Executing on quality is extremely difficult as quality takes time and care. It’s hard to argue for something that takes time when all the other parts of the business can go faster."
steve added 7mo ago
steve added 10mo ago