Everything about Jony Ive
"Creative process is fabulously unpredictable. A great idea cannot be predicted… Executing on quality is extremely difficult as quality takes time and care. It’s hard to argue for something that takes time when all the other parts of the business can go faster."
Sir Jony Ive's 2021 CCA Commencement Honorary Doctorate Address
youtube.comOfficial Designed by Apple in California Trailer
youtube.comThis is it.
This is what matters.
The experience of a product.
How it makes someone feel?
Will it make life better?
Does this deserve to exist?
We spend a lot of time
On a few great things.
Until every idea we touch -
Enhances each life it touches.
You may rarely look at it.
But you'll always feel it.
This is our signature.
And it means everything.
Designed by Apple in California
Apple’s Jony Ive Full Conversation with Graydon Carter | Vanity Fair
youtube.comApple's Sir Jony Ive's top tips for success - CBBC
youtube.comJony Ive • Jony Ive on Life After Apple
"The creative process is fabulously unpredictable. A great idea cannot be predicted."
From S. Lovell, “Dieter Rams: As Little Design as Possible”, 2010 Apr
Forward by Jony Ive
When I was a young boy growing up in London, my parents bought a wonderful juicer. It was Braun MPZ 2 Citromatic. I knew nothing about Dieter Rams or his ten principles of good design. But to a little boy uninterested in juicing, I remember the Citromatic he and
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