Everything about Jony Ive
A collection of quotes and stories from former Apple Chief Design Officer Sir Jonathan "Jony" Paul Ive KBE HonFREng RDI
Everything about Jony Ive
Sir Jony Ive's 2021 CCA Commencement Honorary Doctorate Address
youtube.comAn indicator has its value when it’s indicating something, but when it’s not indicating things, it should disappear.
Jony Ive, “Objectified”
Official Designed by Apple in California Trailer
youtube.comThis is it.
This is what matters.
The experience of a product.
How it makes someone feel?
Will it make life better?
Does this deserve to exist?
We spend a lot of time
On a few great things.
Until every idea we touch -
Enhances each life it touches.
You may rarely look at it.
But you'll always feel it.
This is our signature.
And it means everything.
Designed by Apple in California
When you gather a large group of people, they generally want to be able to relate to one another and to be sociable. But any process that is unpredictable does not sit comfortably or naturally in a large group setting. So people come to value activities that are predictable.
Tracy Francis • ‘The creative process is fabulously unpredictable. A great idea cannot be predicted’
“Wanting to learn is far more important than being right.” - J. Ive
Sir Jony Ive | 2018 Hawking Fellow | Cambridge Union
youtube.com
"The creative process is fabulously unpredictable. A great idea cannot be predicted."
From S. Lovell, “Dieter Rams: As Little Design as Possible”, 2010 Apr
Forward by Jony Ive
When I was a young boy growing up in London, my parents bought a wonderful juicer. It was Braun MPZ 2 Citromatic. I knew nothing about Dieter Rams or his ten principles of good design. But to a little boy uninterested in juicing, I remember the Citromatic he and
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