Quotes
The creators of blue oceans, surprisingly, didn’t use the competition as their benchmark.17 Instead, they followed a different strategic logic that we call value innovation. Value innovation is the cornerstone of blue ocean strategy. We call it value innovation because instead of focusing on beating the competition, you focus on making the
... See moreW. Chan Kim • Blue Ocean Strategy
startups:
build it and nobody will come until you figure out distribution which is way harder
anu ☻twitter.comCompetition should not occupy the center of strategic thinking.