provocations
provocative ideas, musings, and statements to mull on
sari and
provocations
provocative ideas, musings, and statements to mull on
sari and
I am not who you think I am; I am not who I think I am; I am who I think you think I am.
- Charles Horton Cooley
Once I started to think in terms of TTI, it upended the entire concept of attention for me and forced me to acknowledge that maybe people’s attention spans weren’t getting shorter after all.
Framed through the lens of TTI, audiences don’t suffer from a dilemma of shortened attention spans, but rather a dilemma of increased choice (see the abundance crisis above).
People around you, constantly under the pull of their emotions, change their ideas by the day or by the hour, depending on their mood. You must never assume that what people say or do in a particular moment is a statement of their permanent desires.