provocations
provocative ideas, musings, and statements to mull on
sari and
provocations
The biggest mistake a consumer company can make, Arnault says, is to delegate advertising to the marketing department.
Suzy Wetlaufer • The Perfect Paradox of Star Brands: An Interview with Bernard Arnault of LVMH
being too intellectual is a terrible danger. it takes you further from your basic truth. “don’t think - feel”
People assume that generative AI will lead to a tsunami of garbage content. I think the opposite problem is more interesting: what if you were drowning in amazing content? What if you’re so inspired and overwhelmed by awe that it’s stressful and addicting and life disorienting?
Seven thoughts on ritual:
Rituals are the feedback loops we construct to construct ourselves.
Rituals shape the medium of time.
Rituals orient us.
Rituals are protocols.
Ritual is a form of play.
Rituals take place in a world set apart.
Rituals make meaning.
We need ritual technology. Technology designed for ritual use. Why? Most of the software we use daily is designed to engagement-max. Social media feeds, loot boxes, compulsion loops, gang gang yes yes yes ice cream so good. You’re caught in a feedback loop with the algorithm, and you are the squishiest part of that loop. Ritual technology operates on a different timescale. Underneath the fast twitch of compulsion loops is the slow thrum of ritual. Elder feedback systems. An antidote to algorithmic engagement addiction?
on my mind:
information can move at the speed of light but deep bonds and human connection cannot move faster than the rate at which trust can grow
sari azouttwitter.com How many problems of life can be solved actually by tinkering with perception, rather than that tedious, hardworking and messy business of actually trying to change reality?
Rory Sutherland • Rory Sutherland: Life lessons from an ad man
we’re going to look back at how we designed the world around computers with the same regret that we look at how we’ve designed cities around cars
Maxim Leyzerovichtwitter.com