provocations

Once I started to think in terms of TTI, it upended the entire concept of attention for me and forced me to acknowledge that maybe people’s attention spans weren’t getting shorter after all.

Framed through the lens of TTI, audiences don’t suffer from a dilemma of shortened attention spans, but rather a dilemma of increased choice (see the abundance crisis above).

We don't necessarily need to constantly interact with people “around” us on the web. The sensation of being in the quiet companionship of someone else, like reading next to them in a cafe, is what we're missing. The sense of ambiently sharing space – of being co-present – while engaged in other activities is a staple of shared public spaces that we're still figuring out how to design in the digital realm.

Our current “multiplayer” experiences draw too much attention to the multiplayer-ness. The other people around you demand attention. They move. They flash. They point to exactly what they're focused on, drawing you away from your own focal point. We are missing out on a fuzzier, softer sense of the shared web.

what is ine idea you’d defend like this?