Productize

The point of middleware is always the same— integrate things on one side with things on the other side. The promise is always that betting on the middleware allows a single party to avoid relying on any instance of one side of the equation while being able to take advantage of the full breadth of market capabilities on the other side. Middleware is

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Middleware never quite lives up to these promises in practice. MCP, if history is any guide, will go down one of two paths:

1. Everyone will use it.




2. Everyone but one key platform will use it

When (1) happens two things will be true. First, no one will effectively monetize it. Second, every vendor will also add unique aspects to how they consume (client)

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The biggest challenge with middleware is that for it to be successful and not stifle innovation middleware needs to be the sum of all the capabilities that it chooses to integrate. Middleware always starts off simple because it always starts off in the earliest days of new platforms. The platform is just simple so it is easy to envision middleware.

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Insight Alpha provides its clients access to a network of frontline industry experts that help them get critical information they need to be successful.

We help thousands of our clients get answers to their most critical questions, without leaving their desks. Having built a strong network of senior industry experts and key decision makers globally ... See more

Churnkey is retention automation for self-serve subscription companies. Fix failed payments. Reduce cancellations. Increase ARR.