Product strategy
Tom So and
Product strategy
Tom So and
“Force a choice, not a comparison
“Startups need to force a choice, not a comparison.” That’s something that Mike Maples told me recently. If a startup forces a comparison, it will inevitably lose because the incumbent can just RFP you to death with incremental features.
You can’t come in and say, “Hey I’m building a CRM with a more elegant workflow.
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"I see our customers as partners in a big project, not as crops to be harvested. You can’t have a sustainable long-term relationship when you treat your customers as crops.”
-Tobi Lutke