Product naming

Names are powerful. They shape how we think — both consciously and subconsciously. Here are 10 name changes that flipped public perception:

Your app’s name doesn’t matter. The most important product of this century is called ChatGPT.

Naming things destroys things. Naming things creates things.

I got a text from a close friend about his billionaire boss while drinking my coffee: "Yo! You won't believe this. The boss just used "multipreneur" in our strategy meeting. AND he mentioned YOU." He's worth $5B+. And here he was using a word I made up on the toilet.… Show more

Sometimes you want to say things, and you’re missing an idea to make them with, and missing a word to make the idea with. In the beginning was the word. That’s how somebody tried to explain it once. Until something is named, it doesn’t exist.