Product-led Growth

Product-led Growth

Ted Glasnow and

Product Driven Growth: The New Frontier of Growth — Reforge

Reforge reforge.com

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How Duolingo Reignited User Growth

Jorge Mazal lennysnewsletter.com

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Katarina Andrejević

PLG-focused VC on the sales and marketing strategies of product-led teams

Sacra sacra.com

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The Amplitude Guide to Product Metrics

Amplitude info.amplitude.com

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Danielle Vermeer

Retool Operator Playbook: Retool

David Hsu retool.com

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From product-led growth to product-led sales: Beyond the PLG hype

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The second built in PLA channel Cash App is using is billboarding—when a user’s use of your product is visible to others around them. For example:

When your product is physically recognizable, like touting the new iPhone or MacBook in a coffee shop, or wearing Adidas sneakers. This is passive experiential virality where you just see it as you go ab

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Product Handbook

Gitlab about.gitlab.com

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Thomas Schiavone, co-founder and CEO of Calixa, on the PLG data pipeline

Jan-Erik Asplund sacra.com

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