Product-led Growth
Ted Glasnow and
Product-led Growth
Earl Lee, co-founder and CEO of HeadsUp, on the modern data stack value chain
Jan-Erik Asplundsacra.com
Internet Scale Businesses
joincolossus.comThe second built in PLA channel Cash App is using is billboarding—when a user’s use of your product is visible to others around them. For example:
- When your product is physically recognizable, like touting the new iPhone or MacBook in a coffee shop, or wearing Adidas sneakers. This is passive experiential virality where you just see it as you go
Gmail
How today's fastest growing B2B businesses found their first ten customers
Lenny Rachitskylennysnewsletter.com
Artificial invitation mechanisms (i.e refer a friend) are not PLG. Sustainable growth from the product comes from built in in natural product-led acquisition. Don't start a startup where you need to go through someone else to get users.
How Miro Grows: Tactical Lessons From The $17.5B Whiteboard
