Product-led Growth
Ted Glasnow and
Product-led Growth
How today's fastest growing B2B businesses found their first ten customers
Lenny's Newsletterlennysnewsletter.com
This is one of the 🤯🤯🤯 experiments we ran on the Duolingo Retention team : https://t.co/Dv9Wp377vT
sari and
Artificial invitation mechanisms (i.e refer a friend) are not PLG. Sustainable growth from the product comes from built in in natural product-led acquisition. Don't start a startup where you need to go through someone else to get users.
How Miro Grows: Tactical Lessons From The $17.5B Whiteboard
The second built in PLA channel Cash App is using is billboarding—when a user’s use of your product is visible to others around them. For example:
- When your product is physically recognizable, like touting the new iPhone or MacBook in a coffee shop, or wearing Adidas sneakers. This is passive experiential virality where you just see it as you go
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