Product-led Growth
Ted Glasnow and
Product-led Growth
The second built in PLA channel Cash App is using is billboarding—when a user’s use of your product is visible to others around them. For example:
- When your product is physically recognizable, like touting the new iPhone or MacBook in a coffee shop, or wearing Adidas sneakers. This is passive experiential virality where you just see it as you go
Gmail
Artificial invitation mechanisms (i.e refer a friend) are not PLG. Sustainable growth from the product comes from built in in natural product-led acquisition. Don't start a startup where you need to go through someone else to get users.