Product Design
Universal Principles of UX: 100 Timeless Strategies to Create Positive Interactions between People and Technology (Rockport Universal)
Irene Pereyra • 4 highlights
amazon.com
Whenever we design an interface that requires high learnability, we always look at computer games for inspiration. Game designers are extremely good at teaching complexity and giving the right kind of feedback at the right time so people aren’t even really aware they are learning something new.
Irene Pereyra • Universal Principles of UX: 100 Timeless Strategies to Create Positive Interactions between People and Technology (Rockport Universal)
High usability is very important when it comes to websites or interfaces where users are trying to complete a task. But if we want to encourage people to play or want to be experimental, making something that violates all usability rules and is deliberately anti user friendly can actually increase engagement (see Principle 29).
Irene Pereyra • Universal Principles of UX: 100 Timeless Strategies to Create Positive Interactions between People and Technology (Rockport Universal)
Sometimes getting the right positioning for your startup is more challenging than getting to the product itself.
“Often it’s not that you don’t know who the customer is, it’s that you’re not picking — you haven’t committed to one hypothesis over the other. That’s what creates the confusion about what the product is, what the feature set looks like,
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