producing

We are storytellers! Unlike a lot of other businesses that use social media our marketing and our product are the same thing! A story. So when we're introducing the product we have the chance to prove we're good at what we're selling.

"The story we tell in our marketing needs to be as compelling, if not more so, than the performance itself."

I’ve said this before: musical theatre is arguably America’s only original art form – born here, shaped here, continually reinvented on Broadway. Yes, of course it’s influenced by global traditions, but the musical is uniquely ours. So when the number of new works drops, I’m thinking it affects the health of the art form, not just the business.

Because when you treat your projects like they have a lifecycle beyond a single marquee, you make better decisions from the start.

You budget differently. You find accounting software that you hate less than Quickbooks Online. You keep investor records up to date. You don’t pay people under the table. You keep a clean paper trail. You scan... See more

What is a Producer?

“ Lives with passion, dies with hope, is a warrior against cynicism, creates a family against all odds.”

“The protracted journeys of musicals can mean that what ends up on stage just becomes a different version of the nascent idea,”

This gift of the ol’ razzle dazzle is key in the most crucial part of a producer’s job: convincing investors to back their projects to the tune of millions of dollars per production

That love is not an optional luxury to be a lead producer but is practically a requisite for success. Moreland makes it clear that to excel in his profession, he must be just as passionate about the business of Broadway as he is about the art of theater.

I find that it’s in this search for aesthetic satisfaction that so many of the best lessons are found. I’m not talking about ornamentation or bells and whistles. I’m taking about the beauty of the four Cs: Clarity, cohesion, consistency, and conciseness.