Practice

Sublime is an ethos-driven company.

Here is what we believe:

Intention > Attention

The destruction of our attention compromises our ability to make sustained progress on anything worthwhile.
You don’t need to go live in a cabin or swear off Netflix. You just have to live more deliberately.
We are entering the post-information age. The bar

Ritual prevents the ordinary from dissolving into invisibility. If you light a candle at dinner, the meal becomes an event. If you walk at the same time each day, it becomes more than exercise. Anthropologists will tell you that rituals function as technologies of attention: certain ordinary acts aren’t trivial, they’re the architecture of meaning.

How we spend our days is, of course, how we spend our lives. What we do with this hour, and that one, is what we are doing. A schedule defends from chaos and whim. It is a net for catching days. It is a scaffolding on which a worker can stand and labor with both hands at sections of time.

— Annie Dillard, ’The Writing Life’, 1989

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