practical trend watching

When I was younger, I admired trends without questioning their origins. Now, I see them as reflections of the Zeitgeist —whether influenced by environmental shifts, economic changes, or collective emotions.

K-HOLE and Box1824 captured the new landscape in their breakthrough 2014 report “Youth Mode.” They described an era of “mass indie” where the search for meaning is premised on differentiation and uniqueness, and proposed a solution in “Normcore.” Humorously, nearly everyone mistook Normcore for being about bland fashion choices rather than the grea... See more