placebo
Why does mental simulation work? It works because we can’t imagine events or sequences without evoking the same modules of the brain that are evoked in real physical activity. Brain scans show that when people imagine a flashing light, they activate the visual area of the brain; when they imagine someone tapping on their skin, they activate tactile
... See moreChip Heath • Made to Stick
Expectation is just a system of shortcuts our brains have developed to get through life without stopping every five seconds to figure things out. You observe the world as best as you can, and then your brain fills in the gaps. But sometimes circumstances don’t fit the model of the world that your brain has built. So rather than change its
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