The worst version of a fundraising ask is “we need $3M to give us 24 months of runway”.
The best version is “we need $3M to accomplish these 3 critical projects we have planned that will take us from X users/revenue to 5x in 18 months.
We need these 4 new positions to pull it… Show more
There is no ideal pitch deck. The narrative depends on what you’re building—but I really like this one: 1. Vision for the world in 5 years 2. The novel wedge that will get you there 3. How you plan to distribute it 4. What could go wrong 5. What you’ll prove by the time you need…
It’s our inability to let go of our agenda to get people to buy that turns people off and has marketing and sales feel gross. Sales pressure is predominantly created by us. When we realize that the real goal in marketing and sales shouldn’t be about ‘getting the sale’ but about focusing on the truth of whether or not it’s a fit . . . everything cha... See more
The importance of getting your problem statement right
first time founders often conflate the macro problem with the micro problem
I see startups who say that their problem statements are;
- we would need six globes to cover our emissions
- under representation of X in Y
-… Show more
Pitch-deck advice: I don't think I have ever seen a fundraising deck getting better by using a designer to design it. The same goes for using fancy tools like Figma, Keynote, https://t.co/SeKkLrTe6G,... See more