The worst version of a fundraising ask is “we need $3M to give us 24 months of runway”.
The best version is “we need $3M to accomplish these 3 critical projects we have planned that will take us from X users/revenue to 5x in 18 months.
We need these 4 new positions to pull it off and we... See more
It’s our inability to let go of our agenda to get people to buy that turns people off and has marketing and sales feel gross. Sales pressure is predominantly created by us. When we realize that the real goal in marketing and sales shouldn’t be about ‘getting the sale’ but about focusing on the truth of whether or not it’s a fit . . . everything... See more
Pitch-deck advice: I don't think I have ever seen a fundraising deck getting better by using a designer to design it. The same goes for using fancy tools like Figma, Keynote, https://t.co/SeKkLrTe6G, or Canva. At @ycombinator we recommend people to use Google Slides and keep it…