Philosophy

The more I think about it, the more I think this is why so many of us, myself included, are attracted to data-based optimization. We’re painfully aware that we are vulnerable, fallible creatures. Our shame about that is reflected in Western religious traditions: The Bible tells us that upon first creating the world, God “saw that it was good,” but ... See more

The experience of affective friction is similar as well: a loss of fluency combined with negative emotional signals arising from the gap between social expectations and realities. Even when the difference between an old norm and a new one replacing it seems trivial, the disruptions caused by the shift can create feelings of anxiety, awkwardness – a... See more