patience

Evolution is powerful. It gives us the chance to revise, edit and do what works while removing what doesn’t.

Once we realize that there is almost no chance we’ll get it right the first time, we can embrace the opportunity to sign up for better instead of perfect.

Get it wrong the first time.

Then make it better.

It’s simple. Stay on the bus. Stay on the f*cking bus.Why, because if you do, in time you will begin to see a difference.

Before he was Han Solo or Indiana Jones, Harrison Ford was a carpenter. In 1964, Ford moved to Hollywood to become an actor. “But I arrived on a metaphoric bus full of people who had the same ambition,” he said. So he came up with this plan to prevail over the competition. As Ford spent time around the other aspiring actors on that metaphoric bus,... See more

The fact is, star brands take time to grow. Take some of the small makeup companies we have acquired recently, like Bliss and Urban Decay. When we bought them, they were little start-ups run by their founders—very simple businesses, but with a lot of originality in the products. So now we know we must nurture them until they have some history. But

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