paradox of choice

The Choice Paradox

The more choices you have, the less happy you are with your final choice.

More choices create more opportunity costs and thoughts of, "I wonder if...?"

To overcome:

Remember that there are infinite ways to achieve a goal, embrace the one you've chosen.

This is choice paralysis. Previous generations didn’t have many options so they stuck together through hard times and made it work. Now, abundance (or its illusion) has led people to feel less satisfied. People are now more anxious about making a choice and less certain that the one they made was correct.

In The Paradox of Choice, the psychologist Barry Schwartz argues that infinite choice – whether of mutual funds, breakfast cereals or lovers – is exhausting to the human psyche and leads to greater dissatisfaction. When presented with too many choices, we are not only stunned, like a kid in the proverbial candy shop, but also less satisfied with th

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