pay for digital social spaces

While Meta’s paid messaging tools brought in about $1 billion last year — peanuts compared to the whopping $132 billion the company earned from ads — paid messaging revenue is growing far faster than ad revenue and has more than doubled since early 2023.

It may be more likely to be pay-to-play. Design takes time and effort. Content creation takes time and effort. Everything that goes into a shiny digital footprint – website design, hosting, platform service subscriptions – costs money. Compare this to a random book club meet-up advertised through a single flyer made by hand and stapled to a few... See more