@sarahfrier: Every industry is going through this. It's the influencer economy. How much does an employer let their employee be a star in their own right? How much of that financial success or audience should the employer own or manage? https://t.co/k3gOShlXfL
Why do we need *tokenized* loyalty programs if we have perfectly well-functioning regular loyalty programs?
Let me explain the benefits of tokenizing using one of the most popular loyalty programs in the US: Starbucks Rewards 🧵