Ownership Economy

As consumers have an opportunity to own a part of everything they enjoy - from a Substack subscription to their favorite beverage - the plumbing of marketing and sales is transformed by a new form of p2p spread. It’s also more authentic to help sell what you genuinely love.

Circling around that whole web3 ‘ownership’ story. I have 170k email subscribers. I own the list, entirely. There is no algorithm. But 60% of my subs are on Gmail. If Gmail flags me as promotional, half my subs won’t see it. And no ownership or composability changes that

🧱Alternative funding model (inspired by cooperative breweries) Get 1,000 people to chip in $1,000. Make them members/ co-owners. Put each person's name on a brick behind the bar. Let them brag to their friends that they co-own the bar Apply this to other businesses

For products to work at scale they need sustainable business models and networks. Would love to see more discourse in web3 about the complex financial incentives conflicts that we’re going to see if the movement goes beyond DeFi/trading-related use cases. A few examples👇

In a world where the amount of things you can speculate on is ever increasing - it’s more efficient to find the next airdrop than contribute meaningfully to a single project. The result is a depleted treasury and lots of speculators, with no resulting impact on retention/growth.

@sarahfrier: Every industry is going through this. It's the influencer economy. How much does an employer let their employee be a star in their own right? How much of that financial success or audience should the employer own or manage? https://t.co/k3gOShlXfL

web3 protocols enable two types of decentralized ownership: #1: ownership of content (tokens, NFTs, data) #2: ownership of the protocol itself controversies about VCs owning web3 are *all* about #2—fair enough. but don't forget #1 is revolutionary and impossible in web2.

Reminder: Web3 is about ownership, not decentralization. Decentralization is a requirement only for the legitimacy of infrastructure enabling internet-native, programmable asset ownership. This infra uniquely enables ownership as a keystone of UX, at internet scale.

It took me a while to understand why web3 is so important. Now, I'm pretty much addicted. Here are 11 reasons why I decided to go all in 👇 https://t.co/neijxlqPgN

Why do we need *tokenized* loyalty programs if we have perfectly well-functioning regular loyalty programs? Let me explain the benefits of tokenizing using one of the most popular loyalty programs in the US: Starbucks Rewards 🧵