Ownership Economy

As consumers have an opportunity to own a part of everything they enjoy - from a Substack subscription to their favorite beverage - the plumbing of marketing and sales is transformed by a new form of p2p spread. It’s also more authentic to help sell what you genuinely love.

Every industry is going through this. It's the influencer economy. How much does an employer let their employee be a star in their own right? How much of that financial success or audience should the employer own or manage?