As consumers have an opportunity to own a part of everything they enjoy - from a Substack subscription to their favorite beverage - the plumbing of marketing and sales is transformed by a new form of p2p spread.
It’s also more authentic to help sell what you genuinely love.
Web3 aims to expand ownership re: A) economic upside &B) governance. IMO:
A is underrated—Giving upside to >1000x more stakeholders can disrupt the network effects of aggregators
B is overrated—There'll be some positives, but we'll experience the downsides of unclear leadership
For products to work at scale they need sustainable business models and networks. Would love to see more discourse in web3 about the complex financial incentives conflicts that we’re going to see if the movement goes beyond DeFi/trading-related use cases. A few examples👇