As consumers have an opportunity to own a part of everything they enjoy - from a Substack subscription to their favorite beverage - the plumbing of marketing and sales is transformed by a new form of p2p spread.
It’s also more authentic to help sell what you genuinely love.
Circling around that whole web3 ‘ownership’ story.
I have 170k email subscribers. I own the list, entirely. There is no algorithm.
But 60% of my subs are on Gmail. If Gmail flags me as promotional, half my subs won’t see it. And no ownership or composability changes that