Ownership Economy

As consumers have an opportunity to own a part of everything they enjoy - from a Substack subscription to their favorite beverage - the plumbing of marketing and sales is transformed by a new form of p2p spread. It’s also more authentic to help sell what you genuinely love.

🧱Alternative funding model (inspired by cooperative breweries) Get 1,000 people to chip in $1,000. Make them members/ co-owners. Put each person's name on a brick behind the bar. Let them brag to their friends that they co-own the... See more