Just before he stepped down as CEO of Amazon, Jeff Bezos wrote his final shareholder letter. He closed it out with a section he titled, “Differentiation is Survival and the Universe Wants You to be Typical.”
He prefaced his own thoughts with a quote from The Blind Watchmaker,… Show more
I used to struggle w needing to be “creative” or “original” in my work. At some point I had a breakthrough that really helped me: I cannot repeat an idea, no matter how basic or common, without imparting some of my worldview into it.