Online Niche Communities

As a consumer, you subscribe to one vision or another: what’s your version of hiking out doors? What type of vibe are you about? Purist? Gorpy? High intensity? Meditative? But in all cases, the branded subculture itself is the main thing, while the role of physical goods is diminished. Their job is not to drive value, but to add another layer of

both terms describe communities that withdraw themselves from participation in the power laws of social platforms. According to New Models’ Carly Busta, and Joshua Citarella, it is through this withdrawal that these new subcultures find the space to develop shared interests and build their collective lore.