Online Niche Communities

Web2 was built to scale up. Web3 is built to niche down. From @gaby_goldberg on “curators all the way down”👇 https://t.co/G43iSkbjEu

@rafathebuilder: Niche communities serve as a counter-force to global culture convergence

The next wave of big consumer companies will be community-based products: - Niche, not everything to everyone - Unique aesthetic - Built-in community - More memorable than big platforms - Rewarding loyalty - Unbundling large platforms - An experience not a transaction - Fun

Focused on new structures of kinship and uniting people around shared values of empathy and care, community platforms are increasingly integrating wellbeing, sustainability and social justice into their core. 🧵

On the internet, you only need 10k volunteers to sustain a community of 1 million users. Examples: thread below...

The Creator Economy - is starting its transition to the Community Economy. The Community Economy – enabled by cryptonetworks and social tokens – incentivizes early followers to use their underutilized skills and assets to support a community or individual. A quick thread 👇🏻

Most people don't join communities for belonging. They join to solve a problem or achieve a goal. It's only once they form relationships that they'll cite belonging as their motivation. Lesson: to grow your community promote benefits, not belonging.

web2: monetizing community web3: community monetizing

Big idea from @johnrobb interview today: Circa 2030 you'll be involved in a bunch of networks Some you'll have a big ownership stake Some you'll have a small amount of equity Some you'll be a consumer You'll add value mostly across the networks you hold equity in

The most existential question in crypto: what will be the relationship between tokens and communities? At stake: can DAOs bring virtue back to scaled organization? Or will they accelerate the economics-only mentalities that have been corroding society? A way-too-long-🧵👇