Online Niche Communities

As a consumer, you subscribe to one vision or another: what’s your version of hiking out doors? What type of vibe are you about? Purist? Gorpy? High intensity? Meditative? But in all cases, the branded subculture itself is the main thing, while the role of physical goods is diminished. Their job is not to drive value, but to add another layer of

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Focused on new structures of kinship and uniting people around shared values of empathy and care, community platforms are increasingly integrating wellbeing, sustainability and social justice into their core. 🧵