Online Niche Communities

Most people don't join communities for belonging. They join to solve a problem or achieve a goal. It's only once they form relationships that they'll cite belonging as their motivation. Lesson: to grow your community promote benefits, not belonging.

There's a (continued) desire for forums on niche topics outside of twitter, reddit, etc that allow for a more direct, expert discussion that can be observatory or participatory. Clubhouse, Galley & like what @tconrad and @nbashaw did here on Substack: https://t.co/zKhgBzl4qF