Online Niche Communities

For every new subway ad featuring an online pharmacy and a nice monstera plant, there was a new pop-up skate shop soaking up the runoff of Supreme teens. HSWLD on Delancey, a dozen others lost to memory… Online, I browsed IJJI and v.soon and Anti-Social Social Club on my friend’s Tiny Clothing Stores Are.na channel, this selection a mere trickle of

what Yancey Strickler calls  Dark Forests . According to him these are “spaces where depressurized conversation is possible because of their non-indexed, non-optimized, and non-gamified environments”.