one better
Marketing in the AI era is a game of extremes.
Average no longer cuts it. Only two types of marketers will thrive:
- Standout Creatives who craft unforgettable creative.
- Engineer-led Marketers who leverage AI to personalize and scale like never before.
Why? Software is multiplying, but distribution is shrinking. Attention is scarce, and generic is in... See more
Average no longer cuts it. Only two types of marketers will thrive:
- Standout Creatives who craft unforgettable creative.
- Engineer-led Marketers who leverage AI to personalize and scale like never before.
Why? Software is multiplying, but distribution is shrinking. Attention is scarce, and generic is in... See more
Beautiful design is now a commodity.
I've spent the last 24 hours with ChatGPT 4o images, and it's clear we've entered a new reality: "Execution is cheap, ideas are everything."
For decades, we were told the opposite. Everyone had ideas. Few could execute them well. The ability to turn a con... See more
GREG ISENBERGx.comThings will appear simple or easily replicable on the surface.
You’ll hear people say:
“Anyone could’ve made that with ChatGPT.”
But the more and better access everyone has to tools, the clearer it becomes that the final bottleneck to great work is not knowledge or information. Heck it’s not even intelligence—it’s that elusive, intangible, sublime qua
... See moreAI handles the ordinary, we bring the extraordinary
Sometimes magic is just someone spending more time on something than anyone else might reasonably expect
- Will Guidara, unreasonable hospitality
Learning is downstream of doing. The order should rarely be reversed. Most real knowledge, knowledge worth attaining, lives in the hands . It must be cultivated gradually, like a garden. Really, it must be grown. Most real knowledge is the result of doing something deliberately for a long time and steadily making small improvements. It requires a s... See more
Do what you can't
Small things are what create excellence: – Everyone does the basics. – Pay attention to details as they are the ingredients to Excellence. – Excellence is created by the execution of our Trilogy Service Standards. – Go out of your way to help our customers or another employee . . . your efforts will return dividends to you.