The most challenging products must EXPLAIN how something should be done (think Adobe Photoshop, where users must be find training on YouTube or elsewhere to engage — even initially—with the product). Having to explain your product is the least effective way to engage new users (and explains why products like Photoshop struggle to attract non-Pros).... See more
In order to successfully onboard a horizontal product, we need to increase their skill over time to keep up with their changing goals.
New users do not yet have the vocabulary to understand the appNew users do not yet have the vocabulary to understand the appImagine that you are in a foreign country where you don't speak the language. You're hungry... See more
There’s an Instagram killer in town and it’s called https://t.co/RDaAjjzKcC
I’m 10 minutes into it and it’s so refreshing. No ability to edit media, just pick photos from this week and post.
More importantly, it has an interactive page curl. Instant $10B valuation in my book.... See more