Onboarding

In order to successfully onboard a horizontal product, we need to increase their skill over time to keep up with their changing goals.

New users do not yet have the vocabulary to understand the appNew users do not yet have the vocabulary to understand the appImagine that you are in a foreign country where you don't speak the language. You're hungry... See more

Optimize For The First 15 Seconds Of Laziness, Vanity, & Selfishness

In the first 15 seconds, your visitors are lazy in the sense that they have no extra time to invest in something they don’t know. They are vain in that they want to look good quickly using your product. And they’re selfish in that, despite the big picture potential and purpose of what your service stands for, they want to know what will immediately... See more

Your objective should always be to eliminate instructions entirely by making everything self-explanatory, or as close to it as possible. When instructions are absolutely necessary, cut them back to a bare minimum.