There’s an Instagram killer in town and it’s called https://t.co/RDaAjjzKcC
I’m 10 minutes into it and it’s so refreshing. No ability to edit media, just pick photos from this week and post.
More importantly, it has an interactive page curl. Instant $10B valuation in my book.... See more
Every product needs a solid activation experience.
Done well, they can mean hugely successful conversion from discovery to sign-up for your app.
Here's a breakdown of Duolingo's legendarily strong activation experience.
Complete activation experience breakdown in... See more
The users of your product don’t want to make choices, especially when they are in the first mile. The default options you provide, like which tab they land on and pre-populating fields with suggested selections, make all the difference in pulling new users through the first mile. I like how Dave Morin describes it, “the devil’s in the default.”