Onboarding

We used the "Ikea effect" to increase conversion by 82%. Here's why and how. The Ikea effect is a "cognitive bias in which consumers place a disproportionately high value on products they partially created". We wanted to do 2 things in our... See more

Your objective should always be to eliminate instructions entirely by making everything self-explanatory, or as close to it as possible. When instructions are absolutely necessary, cut them back to a bare minimum.

Loom was 2 weeks from running out of money. Now it's worth $1.5 billion and has 14 million users. 5 ways Loom wows new users that you can steal: