Onboarding

Every product needs a solid activation experience. Done well, they can mean hugely successful conversion from discovery to sign-up for your app. Here's a breakdown of Duolingo's legendarily strong activation experience. Complete activation experience breakdown in... See more

Loom was 2 weeks from running out of money. Now it's worth $1.5 billion and has 14 million users. 5 ways Loom wows new users that you can steal:

very few customers get on-boarded and primed to the point where they know three things: (1) why they’re there, (2) what they can accomplish, (3) and what to do next (note: users don’t need to know how to use your product at the beginning, they just need to know what to do next!). Once a new user knows these three things, they have reached “The... See more

Your objective should always be to eliminate instructions entirely by making everything self-explanatory, or as close to it as possible. When instructions are absolutely necessary, cut them back to a bare minimum.

The users of your product don’t want to make choices, especially when they are in the first mile. The default options you provide, like which tab they land on and pre-populating fields with suggested selections, make all the difference in pulling new users through the first mile. I like how Dave Morin describes it, “the devil’s in the default.”